Document Fleet Management System
We delivered a complete solution for document management services, including automated brochure generation, lead generation processes, hardware fleet management, consumable tracking, social media integration, sales tracking, and automated contract generation.
About
Ofika is a Manchester-based company that is focused on bringing document management services into the 21st Century with the lowest cost of ownership for desktop printers, leading cost per copy pricing, and utility based billing for any print fleet.
Results
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Delivered a complete solution encompassing both software development and cloud infrastructure setup
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Implemented automated brochure generation to streamline marketing materials
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Enabled lead generation processes to attract and capture potential customers effectively
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Established hardware fleet management for efficient monitoring and control of devices
Tech Stack
Challenge
Challenges included supporting the Serbian branch's aggressive growth plans by delivering a stable and robust application and infrastructure capable of scaling effectively. Key needs focused on expanding the business through effective lead generation, compelling company presentations, and personalized offer customization. Additionally, managing and maintaining a large fleet of machines presented significant operational challenges that required streamlined processes and reliable oversight.
Solution
The solution provided an exhaustive set of strategies tailored to meet diverse organizational needs, beginning with a targeted presentation for the Serbian branch and a strategic lead generation framework that attracted prospective clients. Automation streamlined complex processes throughout. A key component was the efficient management of a large fleet of 10,000 devices, including toner ordering, delivery, and installation, supported by a defect tracking system that ensured hardware integrity. The solution also introduced a sales tracking system using Pipedrive, enhanced by automation that triggered actions at specific deal stages, such as creating printing subscription accounts. Social media integration facilitated lead acquisition and engagement, while brochure generation delivered dynamic, customizable marketing materials. Additionally, quote management was optimized for accuracy and efficiency, and contract generation was simplified through DocuSign integration for seamless digital signing.
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